Yes I know how it feels to be on a 8 mile hike and wish I had my tripod.
Well here it is …The most multi, Multi Tool ever! Its standard screw size will let you mount on mini cameras, smartphones, or SLRs. Fold out the two legs, set the auto-timer, and hit the shutter. The Steady tool is made for self portraits, group photos. Great for time-lapse and night shots or other tripod-required photographic tasks.
via[gearjunkie]
Photographing couples is a revenue creator for photography businesses because people adore taking pictures with a loved one. Unfortunately, a lot of the pictures are traditional and…dare it be said…oh so boring. The man and woman looking straight forward at the camera are obviously posed. That takes a lot of interest out of the picture though the client certainly ends up with a memento for the family archives. Ho hum…
Couples pictures are usually made for one of 3 reasons: engagement, wedding or life milestones. Milestones include events like anniversaries, or turning 40 years old. Couples pictures include engaged man and woman, husband and wife, brother and sister or grandmother and grandmother. You can certainly expand your studio revenue by catering to the couple’s market niche. However, though not all pictures of couples are meant to be romantic, it’s probably safe to say that most couple photographs are taken to celebrate romance. So consider this: is romance boring or uneventful? Of course not! So why are so many pictures so ho-hum?
In order to get success with Search Engine Optimization, you have to target the market with the right key phrases and consistently build links.
SEO is a continuous process and not just a one shot deal.
Below are the 4 deadly SEO mistakes that you have to avoid at all cost in order to be successful in attracting traffic. These are the mistakes made by many optimizers which limits their success.
We stopped by Wedding Photo USA today and found this great article to share with you!
I know. You’ve been meaning to revamp your website for months…maybe years, but it just seems like such a huge undertaking. It may seem like an eye sore to your business image, but not all hope is lost. Even if you don’t think you have a whole lot of time or energy to pour into it right this minute, I’ve got a few easy tips for you to get back on track.
Clear the Clutter
One of my goals in December was to clear the clutter in my drawers and notebooks before the start of 2012…and I feel so liberated now that I have! One way to restore your excitement about your website is to simply get rid of the gunk and clean that puppy up….
We stopped by Wedding Photo USA today and found this great article to share with you!
Top 10 Places to Find Wedding Photography Clients.
A lot of wedding photographers tell me, “Once I get the bride or groom in front of me, I can book them. But how do I get my stuff directly in front of real brides?”
Step #1 – Find out where your ideal clients are hanging out.
Once you know where they are, you can meet them there.
Then Step #2 comes into play – Get them to contact you or get permission to follow up with them.
Top 10 Places to Find Wedding Clients.
#1 Facebook! Brides are on Facebook! The average Facebook user spends over 55 minutes per day, and at my last check there are 1,459,740 engaged females aged 21-32 on Facebook in the US. Find more Facebook statistics here.
Reach them with a Facebook page for your business, and market to your targeted region and demographic with Facebook advertising.
Visit Wedding Photo USA to read full article
Our friends over at Wedding Photo USA shared some great tips with CMD today.
Have You Tried Coffee Shop Marketing?
While there is so much emphasis being placed on marketing your business online, don’t forget about essential elements to market your business OFFLINE too. Research consistently shows that combining the two will lead to much more success than only utilizing one or the other.
Effective marketing is all about marketing one to MANY as opposed to past years’ approach of marketing one to one in your business. So, even in your offline marketing strategy, I want you to make sure you’re thinking in terms of what will reach the MOST ideal brides for your business effectively.
You need to be where your brides hang out. For my own business, this included boutiques, coffee shops, banks, cafes, other wedding vendors, venues and more! It helps to have a spreadsheet with this information too so that you can also keep your information at these locations continually stocked.
To break it down for you, Marketing is the process of advertising your business in print, TV, Internet, Direct Mail, etc to generate a response from someone. Prospecting is the face to face, voice to voice process of networking with people who will either work with you or know someone who will.
Marketing is more expensive and less effective but typically less time consuming to do and feels easier. While prospecting is less expensive and more effective but typically more time consuming to do and feels harder to most people. The reason it feels harder, is because people either don’t know where to do it, or they don’t know what to say. So they feel uncomfortable or “sales-y”
Today we’ll talk about some effective prospecting locations and scripts that can be applied to your photography business, to help you get more comfortable with this important piece of your lead generation.
As I was looking for inspiration for this months Marketing Message, I came across an article that caught my attention…It made me question what a business marketing message really is? Is it your slogan? is it your mission statement? Well, it’s non of the above.
Read this informative and helpful article “The 5 Step Formula for Creating your Marketing Message” from Powerhomebiz.com and find out
Why Your Marketing Message Is Important?
Google recently announced Google+, its a new social network platform that wants to make sharing on the internet more like sharing in real life. Google has been trying to find a concrete response to Facebook’s enormous success, and I think they found it with Google+.
We asked CMD’s award winning Marketing Director Andrew T. which one he considers to be the best social media platform?
“I’ve solemnley refused Facebook for my own personal online presence. I guess you could say I’m Google+’ed hooked, for now. I find its no nonsense user friendly Circle and privacy protected areas, non intrusive advertising including its multiple user video features that Facebook doesn’t offer (and probably wont) extremely beneficial.”
We would like to hear from you. Would you leave Facebook for Google+?
Want to learn more? Just Click here and read The Complete Google+ Guide compliments of Andrew T.
Check out the top ten reasons why Google is better…
They say you never have a second chance to make a first impression, and that the first impression is made within 5 seconds of meeting someone. Well, with Web pages it’s even faster than that.
What does your Splash Page say about your site? Does it grab your readers and hold them, drawing them deeper into the site? Or does it say and do nothing and even drive them away to another page? Creating your splash page to showcase your personality, style, and branding is a great way to make a first impression to your clients.
